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Philosophy
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A boutique public and media relations agency, Bettie Bomb, Inc. specializes in lifestyle, non-profit, retail and restaurant/hospitality throughout the Chicagoland area. Not a large corporation, Bettie Bomb is simply me.
Developing personal working relationships combined with providing detail-oriented one-on-one service, Bettie Bomb focuses on each client as an individual. That being said, Bettie Bomb doesn’t believe in the “cookie cutter” approach – every business is different. Structured with the client’s individual wants and needs in mind, Bettie Bomb offers a customized media relations plan, designed to overall encompass the goals their trying to achieve. In addition to consistent work on the media front, Bettie Bomb will also help clients grow their business and create "buzz" among both the consumer market and industry professionals.
My mission is to consistently give strong media presence, locally and nationally, to all clients, as well as position each as an individual. By representing only a small number of accounts, Bettie Bomb is able to deliver the dedication and attention that each client deserves. The overall purpose is to enhance each client’s image, build brand awareness, penetrate key industries, reach the appropriate target market and keep each client "top of mind" among its industry, thus providing a “grass-roots” marketing approach.
Rebecca J. Kussmann
CEO/Founder, Bettie Bomb, Inc. Public Relations | |
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Winter 2010
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Bright Pink and LuxGoddess.com host 4th Annual V.I.Pink event at Cuvee Lounge
On Friday, February 26, 2010 from 8 – 11 p.m., support Bright Pink at the 4th Annual V.I.Pink event at Chicago's hottest new ultra-lounge, Cuvée. Located at 308 W Erie St, the private cocktail reception will feature a martini bar by Grey Goose Vodka. Sponsored by LuxGoddess.com, movers and shakers from around the city will be dressed to impress in pink attire and celebrating the wonderful work Bright Pink does for the breast and ovarian cancer. Priced at $40, tickets can be purchased at www.BeBrightPink.org/events. Proceeds will help fund Bright Pink's Breast/Ovarian Health 101 educational sessions nationwide.  Lori London Trunk Show @ whiteCHICAGO
From every different angle let The Original Traveling Photo Booth capture your look at the Lori London trunk show. On Friday, Feb 26th, from 11 a.m. – 6 p.m. and Saturday, Feb 27th, from 10 a.m. – 6 p.m., get a “sneak peak” photo strip of some of your favorite veil, hairpins, flowers and feathers to take home and receive 10% off your Lori London purchase. Plus, have a chance to win the Original Traveling Photo Booth at your wedding!  4th Annual “Dress Drive” benefiting Brides Against Breast Cancer @ whiteCHICAGOFight Breast Cancer with your Wedding Gown – Is your wedding gown hanging in the closet or taking up space underneath your bed? Find a home for your beloved gown and support a worthy cause at the same time! Throughout the month of March, whiteCHICAGO is dedicating the month to collecting gowns for donation to Brides Against Breast Cancer. For the “dress drive,” whiteCHICAGO and Brides Against Breast Cancer are in need of contemporary style gowns, slips and veils that are less than 7 years old. Also, a copy of a tag or a receipt is helpful, as this will assist in pricing the dress and/or accessory for resale. Due to the extensive inventory of vintage, antique and retro gowns, we ask that you withhold your contribution of dresses that were designed prior to the year 2000. A non-for-profit organization, Brides Against Breast Cancer is hosting its annual gown sale at the Wyndham Chicago Hotel, April 2nd & 3rd, which proceeds enable Making Memories to grant wishes to breast cancer patients. Over the past three years, whiteCHICAGO and their brides have donated 200 wedding gowns, worth $575,000, to Brides Against Breast Cancer and hope to double that amount this year. 
Coming this Spring 2010...
"Consign a Gown, Plant a Tree”
For National Earth Month (April), WhiteXchange.com
In honor of National Earth Month, WhiteXchange.com, the new online boutique from whiteCHICAGO, wants newlyweds to grab their Vera Wangs out of the closet, find their Melissa Sweets hiding underneath the bed and give their Monique Lhuillier gowns another chance to walk down the aisle. During the month of April, owners Ursula Guyer and Stacy Senechalle are showing green-minded brides that in addition to nurturing the planet with an eco–friendly celebration, brides can go green after the wedding too! Anyone who consigns/lists a gown at www.whiteXchange.com will not only be recycling, but Ursula and Stacy will donate $1 to The Nature Conservancy (www.plantabillion.org), who will plant a tree for every dollar donated.
 
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Recent News
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Ursula Guyer of White Chicago featured in Crain's Chicago Business
White Chicago and Lovebird chatted about winter wedding trends
on WGN-TV with anchor Alison Payne
CS featured Jacky's on Prairie's Lobster Napolean in Nosh News
Egg Harbor Cafe Chef Jon Steinberg prepares Cinnamon Roll French Toast
and other Christmas Morning Breakfast dishes on WLS-TV with anchors Stacy Baca and Hosea Sanders
Food writer Julia Kramer of Time Out Chicago reviewed Jacky's on Prairie in Evanston
WGN-TV featured 3 adoptable dogs from Chicago Canine Rescue on it's weekly Adopt-A-Pet segment
North Shore Restaurant Critic Sherman Kaplan reviewed Tocco in Wicker Park
Daily Herald featured Egg Harbor Cafe Chef Jon Steinberg in Chef du Jour and their famous pumpkin pancakes
Lynn Furge of Nolcha chatted with CBS anchor Roseanne Tellez on WBBM-TV regarding Independent Retail Week and showcased fall fashions from participating boutiques Gamma Player, Serpico, Apt #9, Tribeca and Jake.
Chicago Scene featured Tocco and Follia in Italian Dining story
 
Bright Pink's "Power of Pink" at the Hard Rock Hotel covered by Glossed & Found, Chicago Scene and NBC5.com
 
 
Jacky's on Prairie featured in North Shore and it's Lobster Napolean
Chicago Tribune featured Egg Harbor Cafe and their high school photography student contest
White Chicago and WhiteXchange.com featured in Chicago Collection regarding once-wed gowns
Egg Harbor Cafe Executive Chef Jon Steinberg featured on WMAQ-TV preparing pumpkin pancakes with NBC anchor Nesita Kwan
Jacky's on Prairie Roast Chicken featured in Chicago Tribune Good Eating section
 
Today's Chicago Woman featured post coverage on Bright Pink's High Tea at the Drake Hotel.
 
WMAQ-TV invited Lynn Furge of Nolcha to chat with NBC anchor Nesita Kwan about Independent Retail Week in Chicago and showcase fall fashions from participating boutiques Akira, Le Dress and Londo Mondo.
UrbanDaddy featured the opening of Jacky's on Prairie, "Pas de Deux - Oysters and Free-Flowing Bubbly in Evanston"
WLS-TV invited Executive Chef Bruno Abate of Follia and Tocco to prepare Spaghetti alla Carbonara for Columbus Day with ABC anchors Sylvia Perez and Linda Yu
Chicago Scene featured Nolcha's Independent Retail Week in "Independent Retailers," which also featured participating boutiques Akira, SHE Boutique, Kreative Soul and vfish.
 
White Chicago featured in The Chicago Collection regarding "off-the-beaten-path" shops.
Val Warner chats with Executive Chef Jonadab Silva regarding Blind Faith Cafe's "Name Your Own Price" 30th Anniversary event while he prepares Green Curry on WGN-TV.
WhiteXchange.com owners Ursula Guyer and Stacy Senechalle we're profiled for "Spotlight" in Glossed & Found.
Southtown Star featured an article and video regarding Cutrone Hair + Barbershop and their old fashioned hot later shave, "Hot treat: Shop offers Dad's kind of shave."
Executive Chef Jonadab Silva of Blind Faith Cafe preparing sagamite on WLS-TV with Steve Dolinsky aka "The Hungry Hound."
Bright Pink's "For The Women We Love" mentioned on WKSC-FM 103.5 Drex in the Morning!
Bright Pink Founder Lindsay Avner on WMAQ-TV to chat about "For The Women We Love," a high tea at the Drake Hotel, with NBC 5 Anchor Zoriada Sambolin.
NBC5.com featured Montopoli Custom Clothiers in Around Town, "Wardrobe Rescue," regarding their spring promotion of collecting and donating gently worn suits to benefit The Cara Program.
White Chicago was featured in Chicago Life, which is included in the New York Times, regarding how to have "sustainability with style."
Michigan Avenue featured White Chicago's launch of whiteXchange.com, the premier online wedding gown listing service for brides, ‘maids and Moms.
Guise Chic is featured in Lucky Magazine, showcasing the launch of their online women's shop on guisechic.com.
WGN visited White Chicago for "Around Town" with Ana Belaval to cover the 3rd Annual Dress Drive for Brides Against Breast Cancer.
WLS-TV featured White Chicago regarding "How to Have a Beautiful Wedding on a Budget."
White Chicago was featured in RedEye, "Brides Shop on a Budget."
White Chicago was featured in the Chicago Tribune, Don't Break the Bank for Dream Gown, discussing purchasing a once-wed gown and their new online consignment boutique, WhiteXchange.com.
The Chicago Tribune quoted Jeff Landis, Personal Clothier and Owner of Montopoli Custom Clothiers, in a feature story, Wash & Wear: Laundry Tips that Save Money.
Ursula Guyer and Stacy Senechalle, co-owners of White Chicago, we're featured on WMAQ-TV chatting with NBC5 Anchor Ellee Pai Hong about how brides can beat the economy and save money on their wedding.
 The Chicago Sun-Times quoted Heidi Taylor and Jodi Immel, co-owners of Guise Chic, in a feature story, Sharp Dressed Man: Women remake style-challenged guys to look presentable.
Heidi Taylor and Jodi Immel, co-owners of Guise Chic, were featured on WMAQ-TV chatting with NBC 5 Anchor Ellee Pai Hong about fall fashion and all of the top hairstyles for the season.
Jeff Landis, personal clothier and owner of Montopoli Custom Clothiers, was quoted in an Associated Press story on luxury retail markets, "Market turmoil fuels fears about consumer spending," which was featured in over 50 local and national media outlets including Chicago Tribune, USA Today, The Washington Post, Forbes, The Boston Globe, CNBC and The Seattle Times.
Crain's Chicago Business quoted Ursula Guyer, co-owner of White Chicago, in a story on ways to save money on your wedding, "Dream weddings become reality." The team of stylists at Guise Chic worked with Time Out Chicago on a photo shoot regarding fall hairstyle trends.
Ursula Guyer, co-owner of White Chicago, was consulted for a story in the Chicago Sun-Times regarding rude guests at weddings, "How Rude! and how not to be - wedding belles sing the blues over guests."
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Local/National Media Experience
                                                                
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