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Philosophy
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A boutique public and media relations agency, Bettie Bomb, Inc. Public Relations was created in 2005, specializing in retail, lifestyle, non-profit, bridal, health and beauty, fashion, restaurant and hospitality industries throughout the Chicagoland area. Not a large corporation, Bettie Bomb is simply me.
Developing personal working relationships combined with providing detail-oriented one-on-one service, Bettie Bomb focuses on each client as an individual. That being said, Bettie Bomb doesn’t believe in the “cookie cutter” approach – every business is different. Structured with the client’s individual wants and needs in mind, Bettie Bomb offers a customized media relations plan, designed to overall encompass the goals their trying to achieve. In addition to consistent work on the media front, Bettie Bomb will also help clients grow their business and create "buzz" among both the consumer market and industry professionals.
My mission is to consistently give strong media presence, locally and nationally, to all clients, as well as position each as an individual. By representing only a small number of accounts, Bettie Bomb is able to deliver the dedication and attention that each client deserves. The overall purpose is to enhance each client’s image, build brand awareness, penetrate key industries, reach the appropriate target market and keep each client "top of mind" among its industry, thus providing a “grass-roots” marketing approach.
Rebecca J. Kussmann
CEO/Founder, Bettie Bomb, Inc. Public Relations | |
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Summer 2010
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Students Rocked the Runway at IMAGINE 2010
On Thursday, April 15th at the Great Hall at Union Station, over 1200 attendees we’re dazzled and inspired by IMAGINE 2010, the annual student fashion show from the International Academy of Design & Technology. Before the show, guests enjoyed cocktails and Swirlz mini-cupcakes, while checking out a fashion installation by local designer and IADT graduate Michelle Tan. Hosted by Ginger Zee, the crowd rocked out to Shiny Toy Guns, while models donned everything from urban denim to culture couture. Miss Illinois Ashley Bradarich strutted her stuff on the runway, raising over $4,000 for her charity, the Ronald McDonald House.
CS Brides & Simply Perfect by Melissa host "Brides & Blooms"
at whiteCHICAGO
On Wednesday, June 30th, over 50 brides attended “Brides & Blooms” presented by CS Brides at whiteCHICAGO in River North. Simply Perfect by Melissa, Hello Darling and Le Dress presented a fashion show of bridesmaid dresses, bouquets and coordinating tabletop designs. Guests nibbled on bites by Food Evolution and Bittersweet while sipping on champagne with edible hibiscus flowers! At the end of the evening, guests received raffle prizes from all participating vendors!
3rd Annual "For the Women We Love" High Tea at the Drake
benefiting Bright Pink
On Sunday, June 27th, over 450 guests attended Bright Pink’s 3rd Annual “For the Women We Love” high tea at the Drake Hotel. Founder Lindsay Avner, NBC’s Ginger Zee and CelebTV’s Kelli Zink hosted this inspirational afternoon, raising $82,000 for both ovarian and breast cancer research. Guests including E! News host Giuliana Rancic enjoyed tea, scones and finger sandwiches while listening to live classical musicians and educational speakers.
 Cerato Boutique NOW OPEN on Southport Corridor!Owner Tracey Glibowski opens Cerato Boutique in one of Chicago's hottest shopping meccas, Lakeview's Southport Avenue corridor. Featuring local designers including Anna Fong, Kristin Hassan and Kate Boggiano, this local boutique gives support to Chicago's many fashion designers and celebrates our city's fashion scene! www.ceratoboutique.com
Fall & Holiday Collections at Cerato Boutique
Check out Cerato Boutique for the latest fall and holiday collections from local designers Anna Fong, Kate Boggiano, Kristin Hassan, Frei, Horacio Nieto, Elise Bergman, Lara Miller, C/FAN, Jules, Paoo, Frei and Brynn Capella!
Photos, descriptions and prices for ALL FALL and HOLIDAY COLLECTIONS available at Cerato Boutique available for download at:
http://www.filesanywhere.com/fs/v.aspx?v=8972688c5c617678a4a0
Above: C/FAN – (exclusive @ Cerato) Draped Silk Velvet Dress, off-the-shoulder one sleeve ($380)
www.ceratoboutique.com
“Consign & Dine”
Toasting your gown and your new groom too!
Still not sure what to do with your gown now that the wedding is over? whiteCHICAGO, a new, sample and once-wed designer bridal boutique in River North, is encouraging newlyweds to pass on the love and recoup some of the wedding costs by giving their gown another chance to walk down the aisle. During the month of September, whiteCHICAGO is hosting "Consign & Dine," an annual month-long promotion that gives a "complimentary dinner for two" to any bride who consigns her once-wed gown either in-store or online at www.whiteXchange.com.
Courtesy of Scoozi! (410 W. Huron), Lettuce Entertain You's Neighborhood Italian Restaurant in River North, the first 20 brides to consign their gown will receive a $75 gift certificate (excluding tax and gratuity). By consigning, they will not only make another bride happy, but can "wine & dine" their new groom too! So c'mon ladies, "Consign & Dine" this fall and enjoy a romantic dinner for two at Scoozi!
www.whitechicago.com
Chicago Canine Rescue’s 7th Annual Mutt Strut
Chicago, IL – It’s that time of year again where Chicagoans “strut” their stuff for charity at the 7th Annual Mutt Strut benefiting Chicago Canine Rescue (CCR)! On Saturday, September 18th, from 11 a.m. – 1 p.m., dog lovers and their four-legged friends are invited for a 1.5 mile walk plus a block party with food, entertainment and more!
In Lakeview, along Newport Avenue between Southport and Lakewood, experience this all ages event and end-of-the-summer stroll with your pup! Priced at $25 per person (before 9/10, $30 after), participants can get some exercise and then relax with a post-walk family festival (kids and dogs are free). After lunch, enjoy music, children’s activities, demonstrations, plus sales on both canine and human merchandise at neighborhood shops. Patrons will also have a chance to meet adoptable dogs from CCR! Registration begins at 10 a.m. and the walk is scheduled at 11 a.m., shine only.
The mission of CCR is to save the lives of companion animals by decreasing the thousands of abuses and euthanizations in Chicago through the rescue and adoption of dogs and cats. This event is a fundraising opportunity benefiting CCR and donations are greatly appreciated!
Please join us at the 7th Annual Mutt Strut and help find families for homeless pooches…maybe you’ll even welcome home a new furry addition to your family!
Chicago Canine Rescue was founded in 2001 to help find permanent, loving homes for homeless dogs in Chicago. In the past nine years, CCR has saved the lives of over 2,500 dogs, cats, kittens and puppies. CCR assists animals that are the MOST vulnerable in Chicago - the dogs and cats that are slated for euthanasia because they are too old, too young, too injured, have disabilities, or have simply been overlooked for too long by potential adopters at other shelters. Over 20,000 animals are euthanized in Chicago each year. For more information, please contact Chicago Canine Rescue at 773.697.8848 or visit www.chicagocaninerescue.org.
Fertility Centers of Illinois (FCI) Announce Naperville Couple as
Beneficiaries for Annual "Birdies for Babies" Gold Fundraiser
Heartfelt Story Grants Fertility Assistance
Fertility Centers of Illinois (FCI) has selected Katie Dennis and her fiancé, Patrick Davis as beneficiaries for the FCI BIRDIES FOR BABIES golf fundraiser on Saturday, September 25th in which proceeds and IVF treatment are given to a couple struggling with infertility.
Now in its seventh year, BIRDIES FOR BABIES was started by Todd and Melissa Trader of Naperville, IL, who endured infertility issues along with costly IVF procedures for five years before having their daughter. Inspired to help others financially, the Traders looked to their own industry of golf in which they both work, and BIRDIES FOR BABIES was born. It was last year when the Traders’ mission caught the attention of FCI who was inspired by their mission and excited to sign on as title sponsor for the tournament. “Having sponsored and played last year, FCI saw firsthand the dedication and passion of the people that have supported this event,” says Penny Baxter, Director of Practice Development at FCI. “As sponsors again this year, we hope to continue to raise awareness of the event to other companies in the fertility industry so that they may become involved in the future. FCI is thrilled about this opportunity and to be able to give back to the fertility community.”
In choosing a beneficiary couple, submissions were accepted from those diagnosed infertile and looking into options to have their first child. The Traders selected Katie Dennis and her shocking story of cancer diagnosis at age twelve that has left her unable to conceive.
Dennis, like most seventh graders, was an active and happy young girl. As a female athlete enrolled in honors classes to prepare for high school, her only concern was friends, hair and classes. At the snap of a finger, Dennis’ life changed instantly when she was diagnosed with stage 3 germ cell ovarian cancer. At the time, she had no other choice than to remove her ovaries that had malignant tumors the size of grapefruits and growing from the inside-out. The cancer was extremely aggressive and prognosis of her surviving was sixty percent. At a time when she didn’t even know what ovaries were, she was informed the cancer did not spread to her other reproductive parts and was told by the medical team that if taken care of properly, she would be able to carry a child one day via IVF.
Immediately following her surgery, Dennis met with an endocrinologist that began hormone therapy to preserve her uterus before starting chemotherapy. Due to the aggressiveness of the cancer, the chemotherapy was intense and she was bald instantly starting the treatment. Dennis was diagnosed with a rare cancer, underwent major abdominal surgery and lost her ovaries and hair within TWO days. “It’s a shame to not be left with any ovaries, especially when you want children as much as I always have. However, no matter how hard the situation, I cannot complain as I am alive and grateful there are other solutions for someone like me, explains Dennis.
Dennis has been in remission for 11 years and claims surviving cancer to be her greatest accomplishment to date. Because she has no ovaries, Dennis will need donated eggs to fulfill her dream of having a child. She is currently undergoing preliminary diagnostic testing at FCI to prepare for IVF. “I have no doubt that Katie will have a successful pregnancy with IVF given her young age and healthy reproductive organs, explains Dr. Meike Uhler from Fertility Centers of Illinois in Naperville. “I am inspired by her story, as a woman and as a doctor.”
Dennis is marrying her college sweetheart on November 6th and is looking to start a family immediately. “Every day since I was twelve, I always asked myself will being a mom actually happen for me? It was a very disheartening topic until now and I can say cancer has not taken everything away from me. Patrick and I couldn’t be more thankful for the opportunity Todd and Melissa Trader have given us. We have been granted a wish of a lifetime by extraordinary people! “exclaims Dennis. BIRDIES FOR BABIES Golf Outing is on Saturday, September 25th at 8:00am at Tamarack Golf Club (24032 Royal Worlington Drive, Naperville). Ticket price is $135 per person and includes golf, cart, shirt, gift bag, breakfast/beverages on the course and post reception. For more information on the event please visit www.golfinvite.com/bfb.
Fertility Centers of Illinois, S.C., is one of the nation's leading infertility treatment practices, providing advanced reproductive endocrinology services in the Chicago area for more than 30 years. For more information visit www.fcionline.com
Local Jewelry Designer Jules Schwanbeck Designs 14k ‘Pink’ Gold ID
Tags Honoring National Breast Cancer Awareness Month
This October, in honor of National Breast Cancer Awareness Month, local jewelry designer Jules Schwanbeck of jules. has specially designed customizable 14k Pink Gold ID Tags to benefit Bright Pink, a national non-profit organization dedicated to breast and ovarian cancer. Loved by celebrities such as Jessica Simpson and Rachael Ray, jules. will donate a percentage of proceeds from the ID Tags to Bright Pink throughout the month of October.
After being personally touched by this disease, designer Jules Schwanbeck was inspired to design the ‘pink’ ID Tags and work with Bright Pink in an effort to support their message of proactive breast health management. “I’ve lost several family members to cancer and my father is a cancer survivor,” says Schwanbeck. jules. 14k Pink Gold ID Tags are designed to honor family, friends and loved ones. The ID Tags are customized to wear those closest to your heart – a parent, spouse or partner’s initial on the rectangle, the wearer’s initial or children’s initials on the circles or simply a first initial on a circle and last initial on a rectangle.
jules. ID Tags are hand–crafted, heirloom quality and available in 14k pink gold, 14k white gold, 14k yellow gold, oxidized and sterling silver. Tags are available for women and men in rectangle and two different size circle shapes, suspended from a beautiful caviar faceted women’s chain or men’s ball chain.
Founded in 2008 by Jules Schwanbeck, the eponymous jewelry line, jules., is established as a break-out indie jewelry brand with a cult following. jules. jewelry is modern, edgy, eclectic and chic; luxe amulets to be cherished for years. jules. hand–fabricated artisan jewelry line is inspired by organic imperfections in nature; deep color variations of gemstones, rich textures of raw minerals and blemishes on hand-hammered metals. Jules selects the finest metals, precious gemstones and unusual minerals to create modern, unique jewelry featuring heavy oxidized and mixed metals paired with glimmering Swarovski crystals and unique cuts of precious and semi-precious gemstones. jules. has been featured at Chicago Fashion Week and in both local and national media outlets such as InStyle, Lucky, Women’s Wear Daily, People, Real Simple, Everyday with Rachael Ray, Chicago Tribune, Redbook, Self, Daily Candy and The Rachael Ray Show as well as the upcoming pilot Ride Along starring Jennifer Beals. Founded in 2007 by Lindsay Avner, Bright Pink is the only national non-profit organization with an exclusive focus on early detection and prevention of breast and ovarian cancer in high-risk young women. The organization has grown tremendously over the past three years with an array of dynamic programs. Bright Pink, which continues to grow on a daily basis, currently has over 25,000 members and supporters. For more information and to purchase jules. ID Tags, please visit http://www.shopjules.com. For more information regarding non-profit Bright Pink, please visit http://www.bebrightpink.org.
Tickets can be purchased at www.BeBrightPink.org/events.html
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Recent News
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Ursula Guyer of WhiteXchange.com chatting about the "virtual bride" on WGN-TV with anchor Allison Payne
Chicago designer Michelle Tan at WLS-TV promoting IMAGINE 2010 fashion show
 North Shore featured high school photography contest at Egg Harbor Cafe in Lake Forest  White Chicago owner Stacy Senechalle at WBBM-TV chatting with anchor Roseanne Tellez about 4th Annual Brides Against Breast Cancer Dress Drive  "Good Day Chicago" on WFLD-TV featured Miss Illinois and IMAGINE 2010 fashion show  White Chicago rated top five for wedding gowns in Michigan Avenue
White Chicago and Lovebird chatted about winter wedding trends
on WGN-TV with anchor Alison Payne
CS featured Jacky's on Prairie's Lobster Napolean in Nosh News
Egg Harbor Cafe Chef Jon Steinberg prepares Cinnamon Roll French Toast
and other Christmas Morning Breakfast dishes on WLS-TV with anchors Stacy Baca and Hosea Sanders
Food writer Julia Kramer of Time Out Chicago reviewed Jacky's on Prairie in Evanston
WGN-TV featured 3 adoptable dogs from Chicago Canine Rescue on it's weekly Adopt-A-Pet segment
North Shore Restaurant Critic Sherman Kaplan reviewed Tocco in Wicker Park
Daily Herald featured Egg Harbor Cafe Chef Jon Steinberg in Chef du Jour and their famous pumpkin pancakes
Lynn Furge of Nolcha chatted with CBS anchor Roseanne Tellez on WBBM-TV regarding Independent Retail Week and showcased fall fashions from participating boutiques Gamma Player, Serpico, Apt #9, Tribeca and Jake.
Chicago Scene featured Tocco and Follia in Italian Dining story
 
Bright Pink's "Power of Pink" at the Hard Rock Hotel covered by Glossed & Found, Chicago Scene and NBC5.com
 
 
Jacky's on Prairie featured in North Shore and it's Lobster Napolean
Chicago Tribune featured Egg Harbor Cafe and their high school photography student contest
Egg Harbor Cafe Executive Chef Jon Steinberg featured on WMAQ-TV preparing pumpkin pancakes with NBC anchor Nesita Kwan
Jacky's on Prairie Roast Chicken featured in Chicago Tribune Good Eating section
 
Today's Chicago Woman featured post coverage on Bright Pink's High Tea at the Drake Hotel.
 
WMAQ-TV invited Lynn Furge of Nolcha to chat with NBC anchor Nesita Kwan about Independent Retail Week in Chicago and showcase fall fashions from participating boutiques Akira, Le Dress and Londo Mondo.
UrbanDaddy featured the opening of Jacky's on Prairie, "Pas de Deux - Oysters and Free-Flowing Bubbly in Evanston"
WLS-TV invited Executive Chef Bruno Abate of Follia and Tocco to prepare Spaghetti alla Carbonara for Columbus Day with ABC anchors Sylvia Perez and Linda Yu
Chicago Scene featured Nolcha's Independent Retail Week in "Independent Retailers," which also featured participating boutiques Akira, SHE Boutique, Kreative Soul and vfish.
 
White Chicago featured in The Chicago Collection regarding "off-the-beaten-path" shops.
Val Warner chats with Executive Chef Jonadab Silva regarding Blind Faith Cafe's "Name Your Own Price" 30th Anniversary event while he prepares Green Curry on WGN-TV.
WhiteXchange.com owners Ursula Guyer and Stacy Senechalle we're profiled for "Spotlight" in Glossed & Found.
Southtown Star featured an article and video regarding Cutrone Hair + Barbershop and their old fashioned hot later shave, "Hot treat: Shop offers Dad's kind of shave."
Executive Chef Jonadab Silva of Blind Faith Cafe preparing sagamite on WLS-TV with Steve Dolinsky aka "The Hungry Hound."
Bright Pink's "For The Women We Love" mentioned on WKSC-FM 103.5 Drex in the Morning!
Bright Pink Founder Lindsay Avner on WMAQ-TV to chat about "For The Women We Love," a high tea at the Drake Hotel, with NBC 5 Anchor Zoriada Sambolin.
NBC5.com featured Montopoli Custom Clothiers in Around Town, "Wardrobe Rescue," regarding their spring promotion of collecting and donating gently worn suits to benefit The Cara Program.
White Chicago was featured in Chicago Life, which is included in the New York Times, regarding how to have "sustainability with style."
Michigan Avenue featured White Chicago's launch of whiteXchange.com, the premier online wedding gown listing service for brides, ‘maids and Moms.
Guise Chic is featured in Lucky Magazine, showcasing the launch of their online women's shop on guisechic.com.
WGN visited White Chicago for "Around Town" with Ana Belaval to cover the 3rd Annual Dress Drive for Brides Against Breast Cancer.
WLS-TV featured White Chicago regarding "How to Have a Beautiful Wedding on a Budget."
White Chicago was featured in RedEye, "Brides Shop on a Budget."
White Chicago was featured in the Chicago Tribune, Don't Break the Bank for Dream Gown, discussing purchasing a once-wed gown and their new online consignment boutique, WhiteXchange.com.
The Chicago Tribune quoted Jeff Landis, Personal Clothier and Owner of Montopoli Custom Clothiers, in a feature story, Wash & Wear: Laundry Tips that Save Money.
Ursula Guyer and Stacy Senechalle, co-owners of White Chicago, we're featured on WMAQ-TV chatting with NBC5 Anchor Ellee Pai Hong about how brides can beat the economy and save money on their wedding.
 The Chicago Sun-Times quoted Heidi Taylor and Jodi Immel, co-owners of Guise Chic, in a feature story, Sharp Dressed Man: Women remake style-challenged guys to look presentable.
Heidi Taylor and Jodi Immel, co-owners of Guise Chic, were featured on WMAQ-TV chatting with NBC 5 Anchor Ellee Pai Hong about fall fashion and all of the top hairstyles for the season.
Jeff Landis, personal clothier and owner of Montopoli Custom Clothiers, was quoted in an Associated Press story on luxury retail markets, "Market turmoil fuels fears about consumer spending," which was featured in over 50 local and national media outlets including Chicago Tribune, USA Today, The Washington Post, Forbes, The Boston Globe, CNBC and The Seattle Times.
Crain's Chicago Business quoted Ursula Guyer, co-owner of White Chicago, in a story on ways to save money on your wedding, "Dream weddings become reality." The team of stylists at Guise Chic worked with Time Out Chicago on a photo shoot regarding fall hairstyle trends.
Ursula Guyer, co-owner of White Chicago, was consulted for a story in the Chicago Sun-Times regarding rude guests at weddings, "How Rude! and how not to be - wedding belles sing the blues over guests."
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Local/National Media Experience
                                                                
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